Welcome to Cue Media

On the 24th November we went to Camden to start an overnight installation at the Roundhouse for an 8am start the next morning when guests would be arriving for a day of inspiring stories from some of the most admired and innovative companies in the world.

What If, who run the event, bring together leaders such as Apple, Bentley, Red Bull, and EA Games, for them to tell their stories first hand, sharing their experiences on how to drive innovation and growth through tough times.

The team for the event was put together in June 2008. Eventure Live to look after event Logistics, Charlie Cridlen - design and Cue Media - technical production. The brief was for a main space plus three smaller presentation areas and additional areas for networking and relaxation. 

The main space was made up of two circle screens 5m and 3m in diameter for PowerPoint presentations, live camera relay and video inserts. Presentations were either re formatted to fit  the screens or inserted into the circle screen in a formated box, via an analogue way diventex switcher. Additional theming for the room was provided by four internally lit inflatable spheres, four tiered stage drapes and lighting.

We utilised the inhouse lighting package but then added an additional 100 lights to create the initial mood and additional "WoW" factor when required.

In a venue like the Roundhouse, conference sound was always going to be a challenge and we overcame this by localising the sound to the areas where it was required giving an even spread across the tables enabling delegates to hear clearly.

Other areas of the venue such as the larger of the breakout areas emulated the main space while the other two were tastefully designed with minimal themeing.

The overall event was a great success. Comments abounded over the helpfulness of the team and the simplicity and effectiveness of the design that put delegates and presenters at their ease and ultimately creating an enviroment in which it was easy to absorb knowledge.